San Diego, CA.

The world of online social media took an humorous, yet valuable step forward with the agency’s newest release, Star Scoop. ROI Media Partner, Greg Cynaumon, Ph.D. describes Star Scoop as three to five minutes online videos that are one-half humor and one-half life lessons.

“What sets Star Scoop apart from other social media is its quality of content. Anyone can goof around on video, but we found that pro athletes and celebrities have something extremely valuable to share. We discovered that they’ve learned valuable, life-enriching lessons along their path to stardom and that many are eager to share their wisdom.”

Cynaumon, who’s interest in developing social media that entertains while it edifies is in part related to his doctorate and masters degrees in psychology continued, “For instance, in a segment we shot with former NBA star, John Salley – whom by the way is extremely funny – we asked John questions such as: who took you under their wing and mentored you early in your NBA career? We also asked John: who taught you the most about being a man and what did you learn? John’s answers were insightful and served as a valuable reminder that life is far more about becoming a good person than it is about gaining fame and fortune.”

Cynaumon shared that sponsor response has been a huge surprise. “We’re a full-service ad agency and no, we’re not delusional. We know that advertising is what fuels content, whether it’s seen on TV, heard on radio or viewed on the Internet. What we’ve discovered is that advertisers far prefer to align their brands with quality content that actually edifies while it entertains.”

Star Scoop is in full production and is slated to shoot between 25 and 50 athletes and celebrities a month. For sponsor information, visit www.ROImediaDirect.com or call 1-949-548-2600. You can view the John Salley video at: http://www.youtube.com/watch?v=2uHdk6oRxJw

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