Radio Hosts Endorse Hundreds of New Advertisers
How many Ford dealerships can one radio host endorse at a time? Only one ON THE AIR, but ONLINE… that’s a completely different story.
ROI Media Direct, recognized as one of the premier talent-endorsement (or host endorsement) advertising agencies in the US announced its revolutionary VoiceStars 360 Program. According to Dr. Greg Cynaumon, President and Partner with ROI Media Direct, the new program enables agencies, advertisers, and radio stations to fully leverage the endorsement star power of on-air personalities that extends far beyond the obsolete: 1 client per category at a time on-air model. In fact, the 360 Model allows stations and networks to activate multiple same category advertisers without ever crossing the line of conflict and competition. So how did ROI do it?
According to Dr. Greg Cynaumon, “It was a difficult at first to help station and network execs to understand how their current on-air endorsement campaigns were tapping into just a tiny fraction of the total endorsement power of their on-air talents. Truly, a talent (or host) endorsement is one of the most powerful mediums available to advertisers and yet, it is woefully underutilized.”
Cynaumon continued, “All of us in the radio advertising industry are used to the standard metric: one car dealership per on-air endorsement, but why would that have any bearing on ONLINE endorsements? Why limit KFI’s, Bill Handel endorsement capabilities to ONE FORD DEALER? If he loves the brand and the car, why not bring Bill’s star-power to the 30 Ford Dealers within KFI’s flamethrower broadcast signal?”
ROI Media Direct, with such premier clients as LegalZoom.com, LifeLock, eHarmony.com and Blinds.com developed the VoiceStars 360 model whereby multiple advertisers share in the ONLINE endorsement star power of each on-air personality.
“So with the Bill Handel example on KFI,” Dr. Cynaumon stated, “We simply suggested offering Bill’s endorsement value online to multiple Ford dealers. So instead of Bill calling out just one Ford dealer on the air, in the VoiceStars 360 model, Bill can do a video walk-on – or an audio endorsement communicating how much he loves his Ford’s Taurus on 30 different Ford dealership websites.”
To speak with Dr. Greg Cynaumon or to learn more about ROI Media Direct and their VoiceStars 360 program, please visit ROIMediaDirect.com.
